Walk through any bridal shop and it’s obvious that white wedding dresses are the norm, but that wasn’t always the case. Historically, brides often repurposed their best dress as their wedding gown, and most were not white — specifically because white was exceptionally difficult to keep clean prior to modern washing machines and stain removers. Queen Victoria, who wore a lacy white gown at her 1840 wedding in place of the then-popular red, is often credited for popularizing bridal white (though Mary, Queen of Scots wore white during her 1558 Notre Dame wedding, and many lesser-known royals did before Victoria’s reign). Within a decade of Victoria’s wedding, dressmakers and etiquette books had run with the idea that white was virginal and pure, with the popular Godey’s Lady’s Book writing that a white dress was “an emblem of the innocence and purity of girlhood, and the unsullied heart which she now yields to the keeping of the chosen one.”

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