“Here is a humorous old story that points out the importance of knowing who you’re dealing with.

A Baptist deacon had advertised a cow for sale. “How much are you asking for it?” inquired a prospective purchaser.
“One hundred and fifty dollars,” said the advertiser. “And how much milk does she give?”
“Four gallons a day,” the deacon replied.
“But how do I know that she will actually give that amount?” asked the purchaser.
“Oh, you can trust me,” reassured the advertiser.“I’m a Baptist deacon.”
“I’ll buy it,” replied the other.
“I’ll take the cow home and bring you the money later. You can trust me. I’m a Presbyterian elder.”

When the deacon arrived home, he asked his wife,
“What is a Presbyterian elder?”
“Oh,” she explained, “a Presbyterian elder is about the same as a Baptist deacon.”
“Oh dear,” groaned the deacon, “I have lost my cow.”
The deacon had product knowledge; he knew his cow. But his lack of people knowledge defeated him.”

from “Be A People Person: Effective Leadership Through Effective Relationships” by John C. Maxwell

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